StoryBranding in Nashville

Seriously, if you're in a leadership role in any type of organization, you need to be listening to Andy Stanley's (secular) monthly podcast on Leadership.  I almost always purchase the book from his guest speaker, and they always leave me a lot to think about in our business (and life).  These include Excellence Wins, by Horst Shultz, The Road Back to You, by Ian Morgan Cron, and StoryBranding by Donald Miller.  (I also just got How to Lead in a World of Distraction, by Clay Scroggins, who joined him this past month. Looks great!)

This past week, James and I had the opportunity to attend a 2 day workshop with Donald Miller and his team to really understand how to use the StoryBranding in articulating our message at GovStrive.  Although we were there as business owners, there were many people from other types of organizations - churches, non-profits, self-employed, etc - who all wanted to understand how to better build their brand and "script" their message in a way that resonated and interested customers, clients, parishioners, etc.

Because it's Nashville, nothing like starting off the conference like this:

And also getting to enjoy some of this:

Had to take advantage of a photobooth each morning!

So a very productive 2 days, and also a fun 2 days (with James, and Joe who joined us). Hope this is not our last trip to Nashville!  Huge shout out to our slew of babysitters who kept the kids alive and happy back home in Middle GA.